What is voice search in digital marketing?

Voice searches work with customer-facing content, products and services that help you get customers to increase your revenues. Voice search is about searching for something with your voice instead of typing it.

What is voice search in digital marketing?

Voice searches work with customer-facing content, products and services that help you get customers to increase your revenues. Voice search is about searching for something with your voice instead of typing it. Voice search allows the user to search for answers to more specific questions. The user will ask their device to answer a question or to perform a task in a conversational tone.

Chelsea Alves is a senior content marketing specialist at Rio SEO, with experience in digital marketing, social media marketing and creativity. In this Revenue Weekly video, Dylan, from the WebFX Earned Media team, explains the basics of voice search marketing (including five SEO tips for voice search). One of those features of SEO is linked to voice search marketing, which works metrically so that your company and search engine gain traffic and choose easy-to-use sites, respectively. This statistic suggests the unstoppable future of voice search and an expected digital voice audience in the field of digital marketing.

Keep in mind that Google's voice search has essentially transformed the global market, so engaging in voice search marketing will increase brand recognition, online transactions, and revenues. Since voice search marketing depends entirely on voice recognition technology and metrics, the need for companies to offer and promote customer satisfaction is achieved at the most basic level. The numbers show an increase in the number of voice-activated devices than tablets, which should force you to think that voice search is having an impact on the field of marketing. Voice search marketing involves optimizing your website so that voice assistants like Siri or Alexa can find it when people request a certain query.

As a result, optimizing a page for voice search marketing also includes marketing on social platforms, which is where most of your customers hang out. Therefore, the convenience of voice search for users has brought it to the forefront of search marketing and has made voice search marketing the future of digital marketing. Growing 90% in just two years, the phrase “close to me” has appeared in the voice search marketing guidelines column. WebFX's patented digital marketing platform makes it easier than ever to track digital marketing performance, conduct industry research, calculate ROI and make strategic decisions.

This is a publication that we have invited to a digital marketing specialist who has agreed to share his experience, opinions and case studies.

Blaine Filan
Blaine Filan

Certified social media scholar. General food scholar. Typical web guru. Typical analyst. Award-winning student.