The 4 C's are customers, cost, convenience and communication. Digital marketers argue that these 4Cs are much more valuable than the 4Ps. The four C's of marketing are a concept that marketers have used for decades. It's a simple way to think about the key components that make up a solid marketing strategy.
The four C's stand for Consumer, Cost, Convenience and Communication. Let's take a look at each of them in a little more detail. Dr. Annmarie Hanlon is an academic and specialist in strategic digital marketing and in the application of social networks for business.
Hanlon has experience in the strategic application of social networks for companies and in moving from digitalization to digitalization and digital transformation for companies. Students can also choose to specialize in a topic, such as marketing analysis or digital marketing. Invivix is the leading digital marketing agency in Asia that helps brands achieve their full potential by providing result-oriented marketing strategies.