A marketing automation strategy is a plan that uses software to automate repetitive and slow marketing tasks and workflows. This plan helps companies streamline their marketing processes and optimize their campaigns, while offering personalized and relevant content to customers at every stage of their journey. Interestingly, 86% of marketers say that marketing automation has increased the quality of their leads. Marketing automation allows you to do more in less time, improves efficiency, and provides access to much more data.
If your company is serious about marketing automation, you'll want to consider Marketo Engage, one of the largest and most comprehensive marketing automation platforms on the planet. In some cases, you might be able to automate half of your work with a comprehensive marketing automation tool. Some marketing automation solutions are incredibly powerful, but too complex to use on a daily basis. By putting all your digital marketing on one platform, such as Hubspot, you can focus your time on making strategic decisions that offer maximum value to customers.
The success of a marketing automation strategy depends on how effectively it is implemented, measured and optimized. Sugar Market helps companies create revenue channels by creating personalized digital conversations that marketing and sales representatives can use to attract customers. It's not uncommon for marketing automation software to include some features normally found in a CRM tool, such as live chat or customer service capabilities. Oracle Eloqua, Oracle's B2B multi-channel marketing solution, allows marketers to plan automated campaigns and, at the same time, personalize them.
Project automation engineering is gaining popularity in every industry, and marketing is no exception. A customer journey map allows brands to better understand the different stages of the customer lifecycle and how they can use marketing automation to interact with their customers at every stage of the journey. Recently, BuzzFeed has used marketing automation to help create, optimize and publish paid ads that are optimized for specific segments of its audience. While these workflows are among the most commonly used for marketing, there are many other workflows that can be used effectively in a marketing automation strategy.
The main objective of a marketing automation strategy is to improve marketing efficiency, increase revenues, create and improve customer loyalty, and improve customer engagement by delivering specific, personalized content.