Then, you'll show these two versions to two similar-sized audiences and analyze which one performed better over a specific period (long enough to draw accurate conclusions about your results). Analyzing and optimizing your digital marketing performance An additional term you should know is multivariate testing. Multivariate testing is a technique for testing a hypothesis in which multiple variables are modified. The goal of multivariate testing is to determine which combination of variations works best of all possible combinations (see the image below).
Foundations in Digital Marketing by Rochelle Grayson is licensed under an international Creative Commons Attribution 4.0 license, except where otherwise noted. Social media marketing tools make it easy to generate a lot of data about your audience, but a lot of data isn't the same as a lot of information.