Seven traits of successful digital marketing managers: adaptability and creative problem solving. Digital marketers are faced with something new every day. Whether you're aspiring to enter the industry or are already enjoying a satisfying digital career, there are always opportunities to improve your prospects and continue your journey. Below, we share with you a list of the top 5 qualities of an exceptional digital marketer.
Taking advantage of these features will ensure that you are in the best possible position to evolve in sync with this exciting industry. Whether you can write, design, or develop strategies, you must have the type of cognitive process that will help differentiate your brand. Creativity is closely related to the ability to innovate and the willingness to take risks. If you are able to take advantage of these qualities and take advantage of analyses to measure their effectiveness, eventually your artistic efforts will pay off.
If you can remain calm in a crisis and take a positive, proactive approach to managing the situation, you should have no problem showing how exceptional you are. A study conducted by Forbes revealed that 9 out of 10 employees reported that bad attitude or behavior was the source of job failure. If you can avoid admitting defeat at the first obstacle and solve problems instead of submitting to them, you can consolidate your status of success. If you're promoting an e-commerce business and a website, your share of sales is secure.
If you're in B2B marketing for an organization that doesn't sell online and you prefer to focus on brand building, sales knowledge may seem like a less important requirement. Ask any digital marketer what software, strategy, or tools they use. Come back in 5 years and you'll probably get a totally different answer. Sure, email marketing is likely to continue to be successful, as is social media marketing.
But how do digital marketers create that content in the first place? How do you collect data on the results? What is the newest form of digital marketing that is slowly taking hold? With marketing, there's no proven method that works forever. To better respond to the flexible nature of digital marketing, it must have the same attributes. For example, who could have predicted 20 years ago that “influencer marketing” would exist now? What's next? Nor do you have to master lots of text. Think of all the big advertising slogans you've ever heard, like “I love it” from McDonald's or even “Every little helps” from Tesco.
Sometimes short, sweet slogans or even product descriptions are required. You may only have 3 to 5 words to summarize a large company or campaign, so it's key to be able to choose the right ones. We'll give it to the Museum of Failure, which exhibits everything from “Colgate Lasagna” to a car developed by Ford in the 1950s in which the vehicle reversed when drivers honked. Failures aren't fun to experience, but they serve as a valuable lesson for the future.
That's the question that Fractl researchers set out to answer when they used IBM Watson's Personality Insights capabilities to analyze the Twitter feeds of some key marketing leaders. Their analysis has identified ten key traits that differentiate these marketing leaders from the rest and make them trusted authorities in the field of marketing. Of the twenty main marketing personalities analyzed, eighteen of them had adventure among their five main characteristics. The willingness to try new things is a fundamental characteristic of any leader.
If you want to be one of the best successful digital marketers, you have to be willing to go off the beaten path and try things that haven't been tried before. Guy Kawasaki is the most intellectual of the marketing personalities analyzed, but it makes sense that this is a common characteristic among these leaders. The intellect describes not only intelligence, but also the willingness to study, read and apply those learnings to their practices. To be successful in marketing and improve business processes, a true leader must be intelligent and always willing to learn new things and share those learnings.
Ambition is essential if you want to reach the top. All of the marketing leaders in this study showed a high rate of effort to achieve success as a defining characteristic. Marketing is a game of numbers and metrics, and success is defined by the ability to demonstrate commitment, return on investment and brand awareness in the form of definitive and rapid numbers and conversions. As leading marketing personalities, all of the subjects in this study generally strived to achieve excellence in their field.
As exemplified by Jeff Bullas and Olga Andrienko, trust is a critical component of becoming a successful marketing leader. After all, it's impossible to do everything on your own, and you need to be able to trust your teammates and collaborators to do what's best for your company and your marketing clients. Online marketers usually have a strong background in designing and writing advertising texts. A crucial element in digital marketing is creativity and innovation, and both are as essential as any other quality.
It's not enough to keep up with the competition; you have to find something better and different in each project. You must ask yourself how two opposite poles, such as concrete data and creativity, are intertwined within a person. While it's usually one or the other, digital marketers must be able to track trends and measure the success of campaigns in real time. Being able to measure direct and indirect influence through digital analytics is the key to strategic planning.
People want quick information, so digital marketers must be able to provide information in the simplest yet most attractive way. An effective and meaningful campaign comes down to the smallest detail. Marketers must be detail-oriented with a keen eye for the smallest details. While digital marketing focuses more on statistics, it's also important to be able to think creatively.
However, it's an integral part of being a digital marketer to be aware of everything that will be asked of you, so it makes sense to familiarize yourself with the tools of the trade. It's also important to have the relevant qualifications, as there are many companies, both in the UK and around the world, that offer certified digital marketing courses, and they're worth investing in, as they show potential employers that you're serious about developing a career in the marketing industry. Marketing is an ongoing game, and to be successful, you must be attentive, energetic and constantly active. If you're a company, the demand for digital marketing professionals is steadily increasing as companies gain a foothold in the online world.
It's no surprise that self-discipline is a common trait among leading digital marketers, as moderation, discipline, and self-awareness are critical to avoiding exhaustion. What worked for SEO a year ago could be totally out of date now, so digital marketers and leaders must be able to think quickly and adapt to change. As this is an industry in constant change, there are many different aspects of the workplace that digital marketers must comply with. Social people have the advantage in digital marketing, as they can speak the right language on the right topics and know exactly how to attract people.
Everything in digital marketing moves at the speed of light and change is the only constant you can count on. As digital marketing continues to grow, professionals must adapt and master new skills to be valuable to their company and to the industry as a whole. .