The 10 best indicators for measuring customer engagement and conversion rate. The most common way to measure NPS is to survey your customers. Brands often ask customers to rate their experiences using a sliding numerical scale. For example, “On a scale of 1 to 10, how likely are you to recommend our products to a friend? Try to include qualitative measures in your customer loyalty strategy.
Qualitative measurements can be collected through customer feedback, case studies, and focus groups. If you have an after-sales team that manages the accounts, be sure to take note of their qualitative perspective on the status of the accounts. Marketers can use feature usage metrics to highlight content and features that are popular with current customers. For example, a customer might start by visiting your site after participating in one of your email marketing campaigns.
As B2B marketing writer Dann Albright explains in his blog post on benchmarking the average length of sessions, session time is one of the most tracked engagement metrics, and there's an important reason. Include these topics and ideas in your sales and marketing strategy, so that the entire team is committed to improving your customer experience and getting more loyal customers. Having social media data ready means that you can plan your digital marketing based on real user engagement statistics. In addition, customer engagement is important because highly engaged customers will be more loyal to your organization and will be able to promote themselves to others on their behalf.
With this data information, you can confidently spend your marketing budget on initiatives that have generated engagement in the past. You can then monitor it and look for trends over time, or check if your digital marketing or SEO campaigns are having the desired impact. Surprisingly, despite tremendous growth and popularity, about 4 out of ten companies can't measure their social media marketing ROI. Use this information to help inform your social media strategy and marketing campaigns, so that you can offer content and a community that your target audience can't avoid interacting with.
A graduate of an MBA in marketing and a researcher by nature, he has a knack for everything related to customer engagement and happiness. While marketers are supposed to measure their efforts on social media, the reality is quite different on the ground.