The most common example of on-page SEO is optimizing content for a specific keyword. For example, if you publish a blog post about how to make your own ice cream, your keyword could be “homemade ice cream”. You would include that keyword in the title, slug, meta description, headings, and body of your post. However, one of the main visual elements of a site is white space.
White space is simply the space on a page that isn't occupied by text, images, or other visual elements. Imagine the difference between a page completely full of text and a page divided into small paragraphs and paragraphs. In their informational pieces, they make sure to divide the text into small sections. With titles, images, and white space inserted between paragraphs, it makes things seem much less cluttered, making it easier to read and users are more satisfied.
Did you know that 83% of users expect pages to load in three seconds or less? If your site doesn't meet this expectation, there will be a lot of users leaving your site, which will indicate to Google that your site is not useful to them, which will cause it to rank lower. Since more than 50% of all Internet traffic comes from mobile devices, it's no surprise that Google's algorithms prioritize websites that are optimized for mobile devices. Without mobile device compatibility, not only will mobile users not stay on your site, but Google will penalize you in the rankings. With more than 25 years of experience, we know what it takes to position your site in Google search results.
Use our free tool to calculate your score in less than 60 seconds. Companies are turning to search engine optimization, or SEO, to help gain more awareness and make their company rank higher in a search engine ranking. SEO is used through search engines such as Google, Yahoo, MSN, Bing, etc. For example, if you want to rank for the keywords “best digital reflex cameras”, you should keep in mind that the search intent here is commercial, not transactional.
The user has yet to decide which brand of DSLR to choose. SEO is an essential marketing technique that focuses on bringing organic and unpaid traffic to your website by using high-quality content to reach the top of a search engine's results page. If you have a small business that would benefit from positioning itself according to very specific geographical terms, but no more than that, shore up your local SEO efforts (and then perhaps focus on other marketing methods once you start to see a decline in the benefits of your efforts there). A strong SEO strategy can bring a number of different benefits to your company's online presence and to your marketing strategy in general.
SEO stands for search engine optimization and is a marketing technique focused on optimizing your website so that it ranks as the number one result on search engine results pages. WebFX's patented digital marketing platform makes it easier than ever to track digital marketing performance, conduct industry research, calculate ROI and make strategic decisions. When you're starting out in the world of SEO, content marketing, and inbound marketing, it can be difficult to distinguish between these strategies. When browsing SEO content sites, you may have read about topics such as keyword integration or mobile compatibility, but without context, those phrases may not have given you a clear direction for your SEO marketing.
SEO focuses on boosting the organic ranking of a website on Google through different techniques, one of which is content marketing...