The top 10 engagement metrics to track to build a better website Average time on page. The average time spent on the page measures the amount of time that users spend on specific websites or products. Website engagement metrics measure the degree to which your website visitors interact with your website and brand online. These metrics can tell you where your visitors usually go on your website, for how long, how often and how they arrived at your website.
Don't you want to do calculations? If your team uses marketing automation software, the tool will likely calculate conversion rates for you. A low number of pages per session could be a quality problem. If your content doesn't meet your audience's standards, you'll immediately lose them. Review every page on your site and ask yourself if there are ways to make the information more relevant to your target customer and easier to digest.
To measure pages per session, you'll need to use Google Analytics. Follow the instructions in this resource to track the pages per session using the tool. The most common way to measure NPS is to survey your customers. Brands often ask customers to rate their experiences using a sliding numerical scale.
For example, “On a scale of 1 to 10, how likely are you to recommend our products to a friend? Long periods of session on landing pages can help your team identify which products and features are most interested in getting to know your audience. With this data, you can create new campaigns that highlight the specific weaknesses that those products or features solve and that could lead to higher conversion rates. As B2B marketing writer Dann Albright explains in his blog post on benchmarking the average length of sessions, session time is one of the most tracked engagement metrics, and there's an important reason. However, if you want to analyze your performance and grow your business, you need to know how to measure customer engagement.
From a business perspective, it's easier to convert engaged customers and retain them. Not sure how to measure customer engagement on mobile devices? Keep track of the number of app downloads you have. Marketers who use websites and blogs can measure engagement using average session duration, bounce rate, and other metrics.