Ads with short messages tend to perform better on smartphones compared to ads with longer content. So use shorter, more captivating copies and let your images speak for you. Banner ads, which have long been used for the publication of online advertisements, are not ideal for mobile marketing strategies. Improved campaigns were a much-needed addition to Google AdWords, but some marketers are still intimidated by mobile PPC.
If your product is an application or your application sells your core products, mobile ad campaigns become more important in your marketing and advertising strategy. As the mobile advertising market is maturing and evolving into something formidable, the most important metrics for mobile ads that have emerged are secondary action rates (SAR) and the increase in store visits (SVL). As you prepare for the new year, set yourself up for success by honing your GroundTruth ad manager skills to maximize the impact of your marketing campaigns. Now, there are a number of tools on the market that can help you understand the target mobile consumer.
One of the biggest advantages of mobile advertising is its ability to reach consumers while they are in the physical world, and taking advantage of this advantage for marketing purposes is key.