Digital marketing KPIs or key performance indicators are quantifiable objectives that help you track and measure success. In a changing marketing landscape, such as the current one in the era of digital disruption, it is more important than ever to plan your KPIs in the short and long term. Digital marketing KPIs are measurable values that a marketing team uses to track if they are achieving their objectives or not. KPIs focus on a goal or objective, such as increasing revenue or referral traffic on the website, and describe the goals and activities to achieve it.
Key performance indicators, or KPIs, are metrics that show the performance, in numbers, of a specific action in digital marketing. As a set of indicators, its function is to show how close or far the strategies are from their objectives. Brand awareness refers to how familiar consumers are with your brand and its values. A large part of marketing aims to increase brand awareness and create positive associations.
But, understandably, this might seem like a bit of a nebulous concept. How do you measure brand awareness? Both metrics are essential for measuring brand awareness, but they require different approaches. The proven method for measuring brand awareness is through a customer survey, which is usually conducted online or over the phone. However, this measurement of assisted knowledge can be problematic, since just mentioning your brand can lead to biases in the results.
Using digital data can lead to more reliable measurements of consciousness without assistance. Another way to measure brand awareness is through social listening. You can get an idea of your brand's appeal to different demographics by tracking mentions on social networks. The volume of mentions and reach are two KPIs for brand awareness on social networks.
They refer to the number of peripheral interactions that your brand can get from mentions. CTR varies by industry and delivery method, but the average CTR is around 2%. For example, if four out of a hundred people who see your ad download your brochure (if that's your goal), you'll have a conversion rate of 4%. Divide your profits by the investment and then multiply them by 100 to get a percentage figure that is your ROI.
The term KPI refers to a metric that is used as a basis for measuring performance. They can be called in a digital or non-digital context and are generally numbers that can refer to any business area, including financial structures, productivity or consumer behavior. Now that you know what to avoid, let's look at the metrics that will help make your next digital marketing campaign a success. The right KPIs for digital marketing will serve as the basis for your future strategy, so it's best to start by determining which are the best KPIs for measuring digital performance from the start.
You probably already know that digital marketing KPIs (key performance indicators) are a key part of measuring performance through your digital marketing strategy. When you use a dashboard to visualize your digital marketing analytics, you and your team can make data-based decisions that help your company grow. Digital marketing KPIs can be high-level and focus on how they will affect overall business performance or low-level and focus on how they will affect the marketing department. The ease of tracking any digital marketing KPI, from website traffic to e-commerce metrics, customer loss, CPA, or organic search, can be a double-edged sword.
The CPC is a valuable digital marketing KPI, since it offers a clear pricing model that will help you make your campaigns as effective and profitable as possible. KPIs are critical to the success of digital marketing, as these metrics in particular offer measurable values that apply to key promotional objectives. Revenues are the main ones, but most marketers also have some KPIs, such as the return on advertising investment or the cost of acquiring customers, which measure the levers that drive revenue growth. In other words, the KPI must provide a specific result that digital marketers can measure, that can be identified when you achieve it, that is relevant to your objectives and to which a deadline or deadline can be applied.
Read on for a practical overview of the key KPIs for digital marketing and how to choose them for your initiatives, campaigns and communications. You should track your digital marketing metrics to have a clear idea of what works and what doesn't. When digital marketing teams create specific marketing KPIs and track them in a dashboard, it's suddenly easy to set objectives and KPIs and measure performance based on those values. Digital marketing KPIs that don't matter (or offer little value) are sometimes referred to as “personalized metrics”.