In other words, you can show version A of marketing content to half of your audience and version B to another. Regardless of your budget or general objectives, measurement and testing are an essential component of effectively optimizing your digital marketing activity and its corresponding conversion rate. In the 1960s, marketers began to see how this type of testing could help them understand the impact of their advertising. Forms, surveys, and other types of interactive content are increasingly popular tools for marketing teams because they gather valuable information from customers.
A digital marketing expert will recognize the importance of using analysis tools to assess the performance of their organization's website. Once digital marketing teams had the technical resources, they began testing their strategies in real time and on a much larger scale. Like other parts of your digital marketing strategy, you must go through several iterations to ensure that you're going in the right direction toward meeting those marketing objectives.