Here's how you can start searching for UGC for Instagram with these methods: start a trend of hashtags. For the past decade, Claire has relied on her experience in content marketing and social media to help expand B2B and B2C businesses in North America and Europe, including her work with Crunch, Lumen5, Method+ Metric SEO Agency and Quietly. Marketers should not only analyze where they currently have a social presence, but also where they want their consumers to interact the most. As with any other marketing initiative, you should have a clear plan for how you'll achieve results with your new content efforts.
And since 93% of marketers agree that consumers trust content created by customers more than content created by brands, this indicates that the UGC is the perfect format for companies to increase their trust score. Use a social listening tool to find what people are saying and implement the content in your marketing strategy.